Professional Codes of Practice
ASA stands for 'Advertising Standards Authority'
NUJ stands for 'National Union of Journalists'
PCC stands for 'Press Complaints Commission'
All of these companies regulate for social media marketing, they work in the journalistic part of the media.
ASA is self regulatory PCC is self regulartory and the NUJ is self regulatory.
One of the PCC's codes of practice is to "protect both the rights of the individual and the public's rights to know" it is the cornerstone of the system of self regulation to which the media industry has made a blinding commitment. One of ASA's codes of practice is to make sure no one is harmed or offended and that nothing is misleading or falsely advertised.
Work place codes
In the magazine industry workers should be articulate, intelligent and have good communication skills. Magazine companies need to take into consideration that people have serious weight problems so using severely underweight models should not be allowed in advertising. Everything re-usable should be recycled.
Task 2
Legal and Ethical restrictions
Criminal Law and Civil Law-
Civil litigation is never incarcerated and never executed. In the worse case the losing defendant only reimburses the plaintiff for the loses caused by the loosing defendant to the opposing side. Criminal law has a punishment off prison and a fine (in any form) paid to the government.
Health and Safety before a photo shoot-
1. wires and plus tucked away
2. no food or drink near wires and electrical goods
3. make sure sharp equipment is put away
4. anyone using the equipment should be fully trained how to use it
5. make sure all environments are safe to work in
Copyright-
As soon as an idea has been physically formed it is protected by copyright, no other person can use this idea. An idea being physically formed includes photographs. Copyright is an action taken by the law which may cause serious consequence if broken.
Libel law-
Defamation is a false accusation of an offece or a missenterperatation of words e.g. someone publicly acusses a person for stealing when he has not. Libel is defaming a living person through false words. Slander is words that are falsley spoken that damage the reputation of another.
Data protection-
This is information privacy or data privacy.
Ethnics-
1. Teenagers have an extreemely bad name in the media
2. Films usually portray black people as gangsters
3. In some cases women are portrayed to be stay at home house wives
